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Data Analytics and Small Business Decision Making

Among the 33 million small businesses spanning the US, only about 63% invest in SEO plugins and other data analytics, while the remainder rely on decisions based on gut feelings. The latter ...

Artificial Intelligence in Customer Relationship Management

As technology advances, businesses implement numerous ways to communicate with customers for optimal satisfaction and convenience. According to Forbes, roughly 64% of companies believe AI is one of those ways to improve ...

The Impact of Website Optimization and SEO on Small Businesses

When starting a business, your biggest concern is keeping step and competing with larger companies that offer similar products and services. Potential customers may shop elsewhere without the right SEO (search engine ...

Innovation Through Technology Adoption

Technological innovations make it easier for businesses to organize data, communicate with consumers, and produce higher-quality products. One of the ways companies stay on top in their industries is technology adoption. You ...

Tech Training and Upskilling for Employees

With the ever-changing modern employment landscape, businesses must find ways to stay competitive and make sure their employees have the training and skills necessary to be productive at all times. Tech training ...

Tech Tools for Marketing and Customer Engagement

Knowing how to embrace tech tools for marketing and customer engagement can make a dramatic difference in how your company grows and progresses in your industry. Customer engagement and marketing are essential ...

November 2023 Microsoft Patch Tuesday Updates

As with any second Tuesday of the month, November 2023’s Patch Tuesday included many repairs to Microsoft security features, among other crucial vulnerabilities. We’ll discuss what these patches mean for Windows products ...

What Business Owners Should Know About Cyber Insurance

Are you prepared for the fallout of a cyber-attack? Many businesses don't think they need to invest in cyber insurance, but doing so can save you plenty of money. Discover what you ...

The Importance of Multi-Factor Authentication

Business owners and their customers are intimately familiar with trying to log in to some online account before receiving a text message that contains a code. Before you can enter your account, ...

How Contactless Payments Can Improve Business

Emphasizing efficiency is still one of the most effective ways to streamline your operation, no matter your niche. That’s why a concept like contactless payments continues to find traction.  How do ...

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